Monthly Archives: September 2011

Hi guys,

Last task of the week was to create digital letters in Adobe Illustrator, using some of the sketches made previously.

All I can say is: Illustrator HATES me. All the lectures provided online was good and all, but the program did not do what I wanted it to do.
So after a massive staring and yelling contest with my computer screen, I finally managed to do this (please note that the files are uploaded in .jpeg, so the smooth vector graphics you get in Illustrator might seem more pixellated here, than from the .ai files which is the Illustrator work files.):

I started off using the Pencil tool, to test it out. However, I quickly found out that the trace tool is way easier, and especially for typography.
All letters are made with the trace tool, and I’ve used the pen tool to touch up the lines.
It might not look perfect, but this was the best I could possibly come up with as a first time user. I’m happy with them anyways – but I really need more practise in Illustrator, so I am going to spend the rest of this week with my new enemy – Adobe Illustrator.

Next week is actually our autumn holidays, but I’m planning to work on both our photography and logo hand in.

Anyways, I wish everyone a happy holiday, and a brilliant (summer) weekend.
(Gosh, it’s warm!)

Untill next time…. Rock’N’Roll                   


Font Families – Learning Activity 2.2

“With the three letters you picked in the previous learning activity, you will now have to sketch each of these in 4 main font families.
Please pick 2 serif and 2 sans-serif families.
Present your work on the reflective journal and describe why you picked the 4 fonts. Also, please explain what the main difference is between them.”

1. Times New Roman
This font was created by Victor Lardent in 1931, and is probably one of the most well-known fonts using serif.
The font has often been used as a default font in many applications in MS Windows.
It was originally made famous by the newspaper ‘The Times’, and was used in their paper for 40 years.
Times New Roman is inspired by Plantin.
I really love the classic look of this font, and I truly believe it’ll never disappear.

2. Constantina
This is a suite typeface with serif, that comes with several Microsoft Operating Systems. It was designed by John Hudson, who started the development of the font in 2003.
Constantina is featured in Microsoft ClearType collection.
This collection was created to improve the reading experience in Microsoft for Windows Vista and MS Office 2007.
This is also why I like this font. It’s highly readable, both in capital and lowercase letters. It also has some sharp serif, which gives it a bit more edge, than the Times New Roman font.

3. Verdana
This font is a humanist sans-serif typeface. It was designed by Matthew Carter for the Microsoft Corporation, and released in 1996.
It was designed to be readable in a small size on the computer screen.
The font is pretty similar to other sans-serif fonts.

4. Helvetica
Helvetica was developed in 1957 in Switzerland by the typeface designer Max Miedinger, and Eduard Hoffman.
The font is classified as a neo-grotesque sans-serif.
Helvetica is among the most widely used sans-serif typefaces, and it exists in several alphabets and scripts, such as Latin, Hebrew, Greek and more.
In my opinion, the font has a bold feeling to it, even in a smaller size.

This was a surprisingly hard task, as I had a hard time finding the information I needed on main families in typography.
I’ve read everything in the curriculum that we were supposed to read, and I’ve done research on Wikipedia and Google.

I think I need to read the curriculum again…

Next entry – Digital Letters



Analog Typography – Learning Activity 1.2

Last week was a bit of a mad week, and  even though I managed to finish my sketches and doodlings, I didn’t manage to actually present it in my journal here on WordPress. This was the one of the tasks:

“Pick three letters in the alphabet, and practise sketching them, both with serif and sans-serif.
Describe the challenges with the different fonts, and present them on your reflective journal.”

I picked the letters M, P and T for some variation.

The biggest challenge, was to make the serif look good without using any help lines or rulers.
Sans-serif is pretty straight forward, however, I’d also prefer to use a ruler on these.
Doodling letters are always fun, and hope I managed to get some variations on my sketch.
It was helpful anyways, in regards to getting the hang of serif and sans-serif.

That’s all folks.



Typographic Principles – Learning Activity 1.1

“Do some research and find different examples of typography used in different types of published, and informative media.
Make a moodboard in Photoshop of the different publications, and present this on your reflective diary. Reflect over the different variations of typography in the examples presented.”

Another academic week, another learning subject received by Noroff. This week – typography.
I’ve never had any clue about this subject, and I’m pretty stoked about learning and reading about this.
I understand how powerful writing and font styles are, as it’s the first that speaks to the reader, along with background and color. But jeeez, there’s so much more to this than I thought!!

Here’s my moodboard followed by a reflection over the typography:

1. Finans Avisen – This newspaper only uses sans-serif. All writing is in the same font, and the font does not mislead you away from the meaning of the text, and is suitable for a financial news paper like this.
2. Haugesunds Avis – The name of the newspaper itself is written with serif. All other writing, is in sans-serif.
You see this in a lot of local newspapers. The name might not be the easiest to read, but it’s highly recognizable for the newspaper as a regular published media to the readers.
3. Bonytt – The title of the magazine is written with serif. All other text seems to be in sans-serif.
Title only contains uppercase letters, the same as with the other headers in the magazine. The font gives an expression of being right to the case.
4. Historie – Once again, title only contains uppercase letters, using serif.
5. Dagbladet – This tabloid only uses sans-serif, both in title, and in headers and text.
6. Interiør – Title has serif. The font used, and the mellow color choice, gives an expression of good taste and style and is probably a direct opposite of the next example.
7. Her og Nå – A bold title with sans-serif. Boldness of the letters, and the background color, gives an expression of being thrown in your face, and it’s very forward. This can be seen in most gossip magazines, and I’d say it’s a major sales point behind the text choice.
8. Elle – A more “classic perception” serif title again, written all in uppercase letters. Different fonts on the front cover has been used, both sans-serif and with serif.

Next entry – Analog typography.



End Result – My Color Collage – Learning Activity 1.1

Learning activity explanation:
  • Use the images handed out.
  • Make a collage where you illustrate one of the ideas you came up with, in learning activity 3.1.
  • The collage should be a composition of the elements in the hand-out of images. Cut and paste.
  •  The collage you create in Photoshop should show inspiration from the design studio you’ve previously written about in learning activity 2.1.
  • Color your collage, and add patterns.
  •  Present you final work on your reflective diary, and explain how you solved the task.

Here’s my final result of the week two assignment, ‘idea development and research’.

Animals - Dreamy - Fantasy

This is how I solved the task:
  1. I first looked through my sketches, and decided on one of the ideas.I created a new document in Photoshop, and selected the background color.
  2. Second, I opened the hand-out documents I had previously saved to my computer, of the elements I needed for my idea.
  3. I cut out the cat, the clouds and the mushroom-house using the Polygonal lasso tool.
  4. I cut out the clouds from different images to get some variations, and I also flipped some of them 180 degrees.
  5. The cut-outs I pasted into my new document one by one, on different layers for each element.
  6. To color in my elements, I clicked on each layer belonging to each element. Doing this, I also enhanced the outline of the collage, as I wanted a clear outline for each element.
  7. Lastly, I linked all my layers, saved as both PDF and JPEG and VOILA – I had my end result.

I love Photoshop. It has NO limits!

In regards to the design studio I’ve previously written about, I really tried to use the thing that appealed most to me in the illustrations they make:

  • “Childish”, animal drawings
  • Mellow, along with strong color usage.
  •  and also, first thing that caught my eye searching through the Internet for them, a purple butterfly.

I’ve also kept my own personal style in this, using a couple of colors in different tones.

Here’s all the colors used:

Until next week: Rock’n’Roll

Idea Sketching – Learning Activity 3.1

“Use the three ideas you came up with in the brainstorming exercise, along with inspiration from the design studio you picked in learning activity 1.2, and come up with at least 9 sketches for a colour collage
Before starting, read the next learning activity – Colour collage 1.1.”
This was another fun task! :)As stated in the activity, we were supposed to read 1.1, before doing this task.
In 1.1, we were instructed to use elements from 13 colour collages handed to us in the learning activity. Have a quick look at them here, if you’d like to:  CollageI decided to make three sketches from each idea I previously came up with, in the previous learning activity, 2.1.

This is the result:

Animals - Dreamy - Fantasy

I Capture Childishness in Nature

Fun - Attitude - Originality

It was pretty hard to try to incorporate inspiration from the design studio I’ve previously written about,, but I think I managed to pull it of in the end.

Next post will show the final result of this week – oh the excitement :p



Brainstorming – Learning Activity 1.2

Activity explanation:
“By using at least three separate brainstorming methods, please specify three ideas for illustrations that will reflect you as a creative performer. Idea proposals should ONLY be written in key words.”

The three methods I chose was, a mind map, ABC-method and the morphological method – all written in English, as this is not a hand-in assignment.

I picked the subject “Marit – The Creative Chick”.

It’s a bit of a broad subject, because it can be interpreted in several ways – or so I believe…

However, reading the book “slagkraft” during the week, I’ve really tried not to limit myself. All brainstorming methods have been preformed with this in my thoughts:”What I am as a creative person, what I use as a creative person and what I work towards becoming – as a creative performer”. Hope I’ve done this correctly:

Mind map:


Morphological method:

Mind map – probably one of the most used brainstorming methods out there. You place your subject, theme, or key word in the middle of a piece of paper. From there, you map out thoughts, symbols, words or images that you associate and connect with the theme. One word connects to the next one, and in the end, you’re sitting there with a full map of words. It’s useful for emptying your head to make space for more ideas, and for associating new ideas and words with the theme.
Three words picked from my mind map: Animals, dreamy and fantasy.

ABC-Method – a more forceful method indeed. You write down the full alphabet, and you have to come up with at least one word that is associated with the subject decided in advance.
It’s more forceful, because it obviously demands that you write down words of a specific letter, while still keeping it relevant to the subject.
Please note that I’ve used the full Norwegian alphabet.
Three words picked from the ABC-method: Fun, Attitude and originality.

Morphological method – WOW. This was brilliant, although, I’m not sure I’ve done it a 100% correctly. I have never heard of this method before, so it was challenging, but fun altogether.
In description, it says that you’re supposed to write down in rows a bunch of function concepts, qualities and locations/places (such as on the bus, in the forest etc.). I know – I didn’t get it either in the beginning, and as mentioned, don’t know if it’s fully correct.
After writing down the things I explained above, you put numbers behind the words.
As you can see from my attempt, I chose to divide them in three rows, and I numbered each row from 1 – 7. I tried not to memorize where I’ve written what, to make it as random as possible, and that’s why the rows are not placed next to each other.
For each row, I chose a main sentence start. (“I’m creative when..”, This makes me creative…”, Where do I achieve creativity…”)From there, I again wrote down the numbers on a separate piece of paper, cut them out, folded them, and picked three numbers at random three times. I decided in advance how many attempts I was going to use, to get a sentence describing me as a creative performer.
The sentence used from the morphological method: “I capture childishness in my dreams”.

Although I’ve spent quite some time on my brainstorming, I’m more than pleased with the result, especially in regards to the next task where we’ve had to use the ideas from the brainstorming for several illustrations.

All in all, I realize that I’ve probably used a lot of the same words in the three separate methods. However, I came to the conclusion that it’s a good thing. It’s the same theme for all three methods, and it’s impossible to describe the theme, (moi, as a creative performer), in too many variations.

I had fun doing this 🙂

Check out my illustrations in the next journal entry.