Daily Archives: October 22, 2011

Digital Color – Learning Activity 2.1

“Focus on one of the sketches you did earlier in the week, and make a symbol out of it in vector graphics for a fictional product or a company.
You will have to put color(s) to the symbol, and the color(s) will have to relate to the principles within color theory. (Color symbolism, triad, complimentary colors etc.)
Present the identity of the fictional product or company, and explain your color choice.”

The goal of this task was to train our skills to express a visual message through a symbol. The color choice is supposed to enhance the message.

This was the symbol I came up with (please remember that I’m completely new in Illustrator, and struggling a bit):

I’ll start with the vision behind the idea I came up with.

So, I obviously sketched a few bell peppers earlier in the week, so I had to base the idea around this.
The idea is a company called “FRISK” (fresh in English). This company only retails organic vegetables to different food markets and convenience stores in Norway.

Bell peppers naturally have bright and fresh colors, so I decided to stick with the natural colors in the symbol it self.
The reason I gave the stem a bit of a twirl, was to lighten up the whole look, making it a bit more interesting to look at. It also suits the font I chose.

I’ve chosen one primary color – red. One secondary color – green. And also a tertiary color – blue/green, for the font itself.

Primary colors: Red, Yellow and Blue
Secondary colors: Green, orange and purple
Tertiary colors:  Blue/Green,Red/Orange, Red/Purple, Blue/Purple, Blue/Green and Yellow/Green.

I chose these colors because…

Red – Associated with power and energy: Sales point would be that organic vegetables  is healthy and will give you energy and power.
Green – Associated with growth: Sales point would be growth for kids, no additives (which is the point of organic products anyways.)
Blue(/Green) – Peace and harmony: Sales point would be a sense of peace and harmony when eating organic vegetables.

The whole idea all in all was to make the symbol healthy – in which I think I’ve managed to do 🙂

Hopefully, I nailed it :p

Have a good weekend people!




Color Mixing – Learning Activity 1.1

Haha, I messed up this task a bit, and didn’t achieve the perspective we were supposed to end up with!
I also ended up with more paint on my face and in my hair, than on this color “map”.

“Divide an A3 paper into 5x5cm squares with a pencil and a ruler.
Draw in a pencil perspective, and let the perspective lines follow the square outlines.
Chose a complimentary color couple from the color circle.
With the complimentary colors and its different shades (from light to dark), color in each square so that you achieve a perspective .
None of the squares are supposed to have the same color shade.”

I should have pre-mixed the colors before I started painting… But I didn’t. So the colors are a bit all over the place in certain areas.
However, I did manage to paint all the squares into different shades:

As you can see, I have chosen purple and yellow from the color circle as complimentary colors.

To get purple, I mixed red and blue. Yellow is already a primary color, so didn’t have to pre-mix anything to get yellow.
To get lighter and darker shades of the complimentary couple, I added white and black paint into the mix.

I understand the basics, all though I know I messed up this task a bit.

One more entry to go, and I’m done with this educational week.