“Chose one of the sketches you came up with in the previous learning activity, and execute it digitally in Adobe Illustrator. Before adding colors, work with the design principle contrast in mind. Present the logo in CMYK and Greyscale.”
Mr. Illustrator, why do you keep torturing me??! I still find this program hard to master. I think it’s mainly because of Photoshop, cause I’m so used to certain things in that program, that Illustrator just don’t want to do for me 😦
Think I have been doing a bit better though – but it’s a slooooow process.
Anyways, this is the logo I decided to digitally execute from my previous learning activity:
CMYK colors on a computer screen – jeeez. Didn’t realize it would look this intense.
I chose to use only primary color in the logo design, red and green, as this creates a natural contrast. I already knew that I was going to use these colors.
Looking back, I probably should have went for a lower saturation on the red though.
Black is also a contrast to anything really, and it highlights the colors in a way.
The Greyscale logo is therefore in three different shades of grey, and it doesn’t lose any of the details in the typography.
So, this was my strawberry and pistachio ice-cream, with a zombie/Halloween twist to fit the season :p
I’m heading off to Denmark later in the week, so that’s why I’m posting all work today.
Adios for now (: