“Each student will have to find 15-20 logos for different products and companies.
Divide the logos into “good logos” and “bad logos”.
Pick out 4 logos to present on the forum, 2 good ones, and 2 bad ones.
Discuss the logos and how they represent the identity of the company/product.
Discuss why one logo works better than another one, and decide on three logos you all think clearly shows the identity of the company/product.
Explain why, and upload the logos to your blog, along with the explanation.”
I’ll start this one of showing you the ten bad logos I found – along with a short explanation.
1. retarDEX – this is actually ridiculous. The name is extremely unfortunate and should not be used at all, and never you mind, on a medical product!
On top of it all, the typography is random, and the color choice is a bit odd.
2. Samsung – BORING! Although less is more in most cases, the Samsung logo brings this saying to a shame. The font is nothing but a bold, capital letters, sans font. Suppose the ‘A’ gives it a wee little twist, but it can’t save the logo.
The blue background brings out the font, but it does not offer any obvious or hidden meaning or description for the identity to Samsung as a company.
3. Band Logo 1 – Nokturnal Mortem is a Ukranian Black Metal band. This genera within the music industry is well known for their horrible logos. It’s come to the point where it seems like you are not supposed to be able to read the logo at all. Nokturnal Mortem accomplishes this. There’s no way of reading the font, and there is too much fuzz and stuff put into the back ground. The only thing they have managed to pull off, is the contrast between black and white, bringing the logo to the front. However, this is not original, as most of these bands operates with a black/white contrast logo.
4. Rema 1000 – looking at this logo, I was thinking: “If I were a forigner visiting Norway, and someone showed me this logo on a piece of paper, would I be able to see that the logo represent a major food chain?”
NO! It’s got a cheesy name, gives the impression of a bad quality food chain (which it kind of is, but don’t think it’s intended), and it needs a little symbol to lighten the full look of it. Color choice is OK I suppose, as it draws attention with the strong blue.
5. barefootshoes.no – No color in the logo. Random typography chosen, name is kind of in conflict with the company’s products.
It basically looks like it was thrown together in a hurry, using paint.
6. Jernia – The symbol does not explain that this is a hardware shop franchise. Luckily, the name can be associated with the identity of the company.
The color usage is balanced, but not pretty to look at. Typography is OK.
7. Fremskrittspartiet – awful political party logo. First thing that strikes me, is the color usage.
Red, in a political meaning, represents the left side. Well, FRP is not on the left side. At all.
Another thing is, the “F” is not the shortening of the party that is commonly used, it’s “FRP”. So they probably use that in their logo as well.
8. Band Logo 2 – Dark Throne, another black metal logo. I like the band, and I’m so used to the logo, so it’s a bit hard to put this on the bad list from a personal perspective.
Again, hard to read the font. A bit better than the other one though.
9. Statoil – is it a flower or a star? The logo does not scream oil company at all.
It very feminine, and as one of my classmates stated, I’m sure non of the men working for Statoil can relate to the logo.
Pink for the symbol is all wrong, and the weak font is unflattering. A really weak logo altogether.
Here’s the pick of three good logos my group (we we’re only two :p ) picked:
Recycling logo – it’s universal.
It literally showing us to recycle with the arrows. The green color gives an impression of nature/clean – clean nature.
A simple but effective logo altogether.
Android logo – it’s funky and modern.
I simply love the symbol of the android, which is a human like robot. The font is also futuristic, and compliments the symbol nicely.
A fun and strong logo, which represents Android phones, and the company’s identity as a high tech company.
Fairtrade – well balanced.
This company works for farmers and their workers, with the goal of giving the producers of the products a fair price when trading.
The symbol in the logo might be associated with a yin yang, which is associated with balance, which is what the company would like to represent. A balance in the trade.
The font is simple, but effective accompanied with the symbol.
One thing though, it would not look as good in a grey-scale print.
Stay cool.
Rock’N’Roll
-Marit
