This is a continuation for my mandatory hand-in Oblig 02, where I am supposed to create a logo design for a chocolate.
“Use different types of idea development methods, and come up with a product name, and a design.
Create at least 15 sketches.”
Before I started this segment of the assignment, I already had a pretty clear idea of what I wanted to work on.
Basically, I was highly inspired by my nephew, who is in the same age group and gender as my set target group.
However, it’s not always easy to put ideas you have in your head down on a piece of paper, before you have specified the message of what you need to send out.
Although I did have a clear idea of what I was going to do, there was a lot of loose threads, so the idea development methods really helped me at this stage.
At first, I started with a more open mind map, using “chocolate for boys between 3-8 years old” in the middle.
This is what I got:
Next, I did the X’ing method using ‘PIRATE’ and ‘CHOCOLATE’ as main words. And I also did a sketching method using the same main words underneath:
In between, I did a few quick sketches, to see if the vision could be done:
After doing all this, I was pretty sure the product was going to be “Pirate Chocolate”, and the following slogan was already set in my head: “Pirate Chocolate. A chocolate for real pirates”. (Sounds a bit better in Norwegian :p)
However, I did a few more fine sketches with alternative names as well:
Anyways, I didn’t really want to use these, as the name wouldn’t have as much of an obvious link to the symbol I wanted (the skull).
This is what I came up with during my final sketches anyways, and my logo design were based on these:
Next, I started thinking about colors. I wanted a masculine color to attract the male gender, and I wanted a warm color, to keep the design friendly.
I therefore chose the colors red and blue, and I kept the rest of the design in black and white contrast.
I knew I wanted the head band the skull is wearing in red, as this is stereotypical for pirates on film, cartoons etc., so I chose blue for the font.
Blue and red are primary colors, and creates a strong contrast. Blue is a receding color, while red is an advancing color.
I didn’t want the font to disappear and recede too much, so I decided to put the blue on top of the red.
I think it works well, as you can see when I upload my final product.
I hadn’t decided whether to use my own font or where I was going to place it when I opened up my sketches in Illustrator.
However, I quickly found the font called “Myraid Pro”, which suited my design much better than my own typography.
It’s bold, easy to read, fun, round, young and pretty fresh.
In Illustrator, I used the following tools:
– Pen tool
– Live Trace
– Blob Brush tool
The design was saved in both .jpeg and .ai files – in RGB, Greyscale and CMYK color mode.
I’m finally done – check out my logo design in my next post 🙂