Category Archives: Week 3 – Typography

Hi guys,

Last task of the week was to create digital letters in Adobe Illustrator, using some of the sketches made previously.

All I can say is: Illustrator HATES me. All the lectures provided online was good and all, but the program did not do what I wanted it to do.
So after a massive staring and yelling contest with my computer screen, I finally managed to do this (please note that the files are uploaded in .jpeg, so the smooth vector graphics you get in Illustrator might seem more pixellated here, than from the .ai files which is the Illustrator work files.):

I started off using the Pencil tool, to test it out. However, I quickly found out that the trace tool is way easier, and especially for typography.
All letters are made with the trace tool, and I’ve used the pen tool to touch up the lines.
It might not look perfect, but this was the best I could possibly come up with as a first time user. I’m happy with them anyways – but I really need more practise in Illustrator, so I am going to spend the rest of this week with my new enemy – Adobe Illustrator.

Next week is actually our autumn holidays, but I’m planning to work on both our photography and logo hand in.

Anyways, I wish everyone a happy holiday, and a brilliant (summer) weekend.
(Gosh, it’s warm!)

Untill next time…. Rock’N’Roll                   



Font Families – Learning Activity 2.2

“With the three letters you picked in the previous learning activity, you will now have to sketch each of these in 4 main font families.
Please pick 2 serif and 2 sans-serif families.
Present your work on the reflective journal and describe why you picked the 4 fonts. Also, please explain what the main difference is between them.”

1. Times New Roman
This font was created by Victor Lardent in 1931, and is probably one of the most well-known fonts using serif.
The font has often been used as a default font in many applications in MS Windows.
It was originally made famous by the newspaper ‘The Times’, and was used in their paper for 40 years.
Times New Roman is inspired by Plantin.
I really love the classic look of this font, and I truly believe it’ll never disappear.

2. Constantina
This is a suite typeface with serif, that comes with several Microsoft Operating Systems. It was designed by John Hudson, who started the development of the font in 2003.
Constantina is featured in Microsoft ClearType collection.
This collection was created to improve the reading experience in Microsoft for Windows Vista and MS Office 2007.
This is also why I like this font. It’s highly readable, both in capital and lowercase letters. It also has some sharp serif, which gives it a bit more edge, than the Times New Roman font.

3. Verdana
This font is a humanist sans-serif typeface. It was designed by Matthew Carter for the Microsoft Corporation, and released in 1996.
It was designed to be readable in a small size on the computer screen.
The font is pretty similar to other sans-serif fonts.

4. Helvetica
Helvetica was developed in 1957 in Switzerland by the typeface designer Max Miedinger, and Eduard Hoffman.
The font is classified as a neo-grotesque sans-serif.
Helvetica is among the most widely used sans-serif typefaces, and it exists in several alphabets and scripts, such as Latin, Hebrew, Greek and more.
In my opinion, the font has a bold feeling to it, even in a smaller size.

This was a surprisingly hard task, as I had a hard time finding the information I needed on main families in typography.
I’ve read everything in the curriculum that we were supposed to read, and I’ve done research on Wikipedia and Google.

I think I need to read the curriculum again…

Next entry – Digital Letters



Analog Typography – Learning Activity 1.2

Last week was a bit of a mad week, and  even though I managed to finish my sketches and doodlings, I didn’t manage to actually present it in my journal here on WordPress. This was the one of the tasks:

“Pick three letters in the alphabet, and practise sketching them, both with serif and sans-serif.
Describe the challenges with the different fonts, and present them on your reflective journal.”

I picked the letters M, P and T for some variation.

The biggest challenge, was to make the serif look good without using any help lines or rulers.
Sans-serif is pretty straight forward, however, I’d also prefer to use a ruler on these.
Doodling letters are always fun, and hope I managed to get some variations on my sketch.
It was helpful anyways, in regards to getting the hang of serif and sans-serif.

That’s all folks.



Typographic Principles – Learning Activity 1.1

“Do some research and find different examples of typography used in different types of published, and informative media.
Make a moodboard in Photoshop of the different publications, and present this on your reflective diary. Reflect over the different variations of typography in the examples presented.”

Another academic week, another learning subject received by Noroff. This week – typography.
I’ve never had any clue about this subject, and I’m pretty stoked about learning and reading about this.
I understand how powerful writing and font styles are, as it’s the first that speaks to the reader, along with background and color. But jeeez, there’s so much more to this than I thought!!

Here’s my moodboard followed by a reflection over the typography:

1. Finans Avisen – This newspaper only uses sans-serif. All writing is in the same font, and the font does not mislead you away from the meaning of the text, and is suitable for a financial news paper like this.
2. Haugesunds Avis – The name of the newspaper itself is written with serif. All other writing, is in sans-serif.
You see this in a lot of local newspapers. The name might not be the easiest to read, but it’s highly recognizable for the newspaper as a regular published media to the readers.
3. Bonytt – The title of the magazine is written with serif. All other text seems to be in sans-serif.
Title only contains uppercase letters, the same as with the other headers in the magazine. The font gives an expression of being right to the case.
4. Historie – Once again, title only contains uppercase letters, using serif.
5. Dagbladet – This tabloid only uses sans-serif, both in title, and in headers and text.
6. Interiør – Title has serif. The font used, and the mellow color choice, gives an expression of good taste and style and is probably a direct opposite of the next example.
7. Her og Nå – A bold title with sans-serif. Boldness of the letters, and the background color, gives an expression of being thrown in your face, and it’s very forward. This can be seen in most gossip magazines, and I’d say it’s a major sales point behind the text choice.
8. Elle – A more “classic perception” serif title again, written all in uppercase letters. Different fonts on the front cover has been used, both sans-serif and with serif.

Next entry – Analog typography.