Category Archives: Week 4 – Sketch Technique and Color

Digital Color – Learning Activity 2.1

“Focus on one of the sketches you did earlier in the week, and make a symbol out of it in vector graphics for a fictional product or a company.
You will have to put color(s) to the symbol, and the color(s) will have to relate to the principles within color theory. (Color symbolism, triad, complimentary colors etc.)
Present the identity of the fictional product or company, and explain your color choice.”

The goal of this task was to train our skills to express a visual message through a symbol. The color choice is supposed to enhance the message.

This was the symbol I came up with (please remember that I’m completely new in Illustrator, and struggling a bit):

I’ll start with the vision behind the idea I came up with.

So, I obviously sketched a few bell peppers earlier in the week, so I had to base the idea around this.
The idea is a company called “FRISK” (fresh in English). This company only retails organic vegetables to different food markets and convenience stores in Norway.

Bell peppers naturally have bright and fresh colors, so I decided to stick with the natural colors in the symbol it self.
The reason I gave the stem a bit of a twirl, was to lighten up the whole look, making it a bit more interesting to look at. It also suits the font I chose.

I’ve chosen one primary color – red. One secondary color – green. And also a tertiary color – blue/green, for the font itself.

Primary colors: Red, Yellow and Blue
Secondary colors: Green, orange and purple
Tertiary colors:  Blue/Green,Red/Orange, Red/Purple, Blue/Purple, Blue/Green and Yellow/Green.

I chose these colors because…

Red – Associated with power and energy: Sales point would be that organic vegetables  is healthy and will give you energy and power.
Green – Associated with growth: Sales point would be growth for kids, no additives (which is the point of organic products anyways.)
Blue(/Green) – Peace and harmony: Sales point would be a sense of peace and harmony when eating organic vegetables.

The whole idea all in all was to make the symbol healthy – in which I think I’ve managed to do 🙂

Hopefully, I nailed it :p

Have a good weekend people!



Perspective drawing – Learning Activity 2.1

Next assignment…

“Stroll around in your local area, and sketch up at least three different perspective drawings.

These are suppose to be line drawings, and please make sure of the height of your eyes.

  • How did you experience the assignment?
  • How did you exercise the task, and why?”
Ah man, I can tell you this much; I’m not supposed to be an architect. I can’t
 draw a house, even if it was a matter of  life and death 😦 Anyways. I tried.

Here’s the three drawings I’ve picked out to present here:

First drawing – dentist office. 
While anxiously waiting  for a friend of mine, I had some time to kill, and a sketch book in my bag.
I was sitting directly facing the door. Might look as though the  floor is a bit steep, so I probably should have made the lines going up to the VP (vanishing point) a bit wider. This is a one-point perspective drawing.

Second drawing – an old barn. It looks pretty awful,  but after several attempts, I picked out this one, as one looked worse than the other. I was struggling with all the two-points perspective drawings, but at least I gave it a fair try.
At least it was fun doing, so I’ll have no problems practicing this on my spare time.

Third drawing – random road. Suppose this could be anywhere in Norway, however, it’s not too far away from my house. Once again, this is a one point perspective drawing.
Looking at it now, I should have made the road a bit more flat, as it looks as though I’m standing above the road, while sketching it.
It should have been flattened, and the power poles should have been placed with a bit more of a distance between them.
Suppose I was in a bit of a hurry, as the rain came lashing down (as it always does here on the West coast).

The assignment was grand and all (pardon my Irish slang), but hard. Looking back, I should have focused more on the realistic proportions  in each drawing.
One point perspective is easier than two point.
I did an attempt doing an isometric drawing along with a three points sketch as well, but don’t think I did it correctly. And therefore, I’m not putting it up here.

Each drawing has been sketched up by putting down the VP’s first. The crossing lines works as help lines, and makes the vision of the drawing come together as a base.
I have not attempted any shadowing or fancy techniques in this learning activity, as I felt as though it was a bit too hard to get a hang of.
Sketching straight lines, and perspective does not come naturally to me, so I need more practice before I can focus on a more advanced perspective drawing.

I’m off to do some painting for my color mixing task.
Have a nice one 🙂



Shadow Drawing – Learning Activity 1.1

I love sketching,  and wish I was actually good at it :p

First assignment for week 4:

“Pick out one single object and put it on a clean surface with a light source. Practice sketching the shadows of the object, and use different shadowing techniques. 
Move the light source around, and find different shapes of the shadow.
Present your sketches on your reflective diary, and describe how you experienced this drawing session. 

  • Did it make you see your surroundings in a different way?
  • How has it influenced your knowledge of shapes?
  • Why do you think we gave you this task?”

Unfortunately, my scanner went a bit haywire today, and I wasn’t able to scan all of my sketches. I’ll add a few more when I’ve bashed the scanner back to life 🙂

My first three sketches was drawn outside on my balcony, using the sun as a light source. I picked my favorite vegetable , the bell pepper!



On the first three sketches, I’ve only been considering the shape of the shadow, and I didn’t really try any other techniques.
However, like I said, I’ll post a few more, to show that I have in fact used some other techniques as well.

I’m not in the possession of any power to move the sun, so I ended up moving the bell pepper around in different heights, and angels to get some variation.

This learning activity have made me obsessed with shadows, and I completely look at details of my surroundings in different ways.
I am now constantly looking at the shadows, and the way several light sources can make a shadow not making logical sense at all…until you study the object further.

I think my knowledge of shapes were pretty lousy from before, so if anything, it’s made me more curious, especially in regards to shadows.
Round objects – hard to draw, as it makes funny shapes.
Straight lined/squared objects – easier to draw, and gives a “harder” shape to the object (depending on how strong the light source is).

In regards to why we were handed this task, I am pretty sure it was to make us aware of how a single object, can cast a million different shadows, in different light settings.
Not only can it be used in sketching, but it can be used for graphic design,  photography, and much more related to our multimedia design course.

Happy days!